Solution so far...

This project is a work in progress and is in the early conceptual stages. Using abstract shapes, vector textures, as well as simple representations of the fruits/vegetables used for the flavour. Bright contrasting colours to aim at a millenial audience, to stand out from current products on the market.

Strong typography in black in a modern condensed font. Human-Kind logo is handwritten to bring a human feel to the brand, which works well against the flavour typography. Punchy flavour names target the audience with colloquial, fun language.