Whatever Brands hand gel

Whatever Brands - Hand Gel

Brief

Create a series of 50ml hand gels under the Whatever Brands label to pitch to superdrug. Utilise bright colours to reflect the branding and ensure the products are eye-catching on the shelf.

Brief

Create a series of 50ml hand gels under the Whatever Brands label to pitch to superdrug. Utilise bright colours to reflect the branding and ensure the products are eye-catching on the shelf.

Whatever Hand gels - Concepts - Stage 2-03.jpg

Preliminary concept for the brand using bold typography, exploring full shrink sleeve labels for more emphasis and a full colour design. Clear sections of label allow you to see the coloured hand gel through the Whatever wording.

Whatever Hand gels - Concepts - Stage 2-08.jpg

Another concept for the brand with minimial printing on a clear label, this idea has a more clinical feel and allows you to see more of the gel.

Whatever Hand gels - Concepts - Stage 2-11.jpg

Final solution

Bright colours and clean graphics to depict the flavours. Eye catching on the shelf with the artwork printed on clear labels with large transparent areas to ensure customers can see the hand gel in the bottle. Our research suggested this was important to help customers know what is in the bottle and feel more comfortable when purchasing hand gel as a product.

Packaging Design/Graphics

Jena Kitley

Whatever Brands - Hand Gel